A Pensole x Pacific Northwest College of Art (PNCA) project done for New Balance, completed with fellow Pensole students: Luca Pascal & Rohit Vinay. To watch the final presentation video for this project, click here.
- STEAM education is severely underdeveloped in the US.
- Majority of society is unaware of the overlap between the footwear industry and STEAM careers, and therefore do not even consider the possibility of a job in footwear.
SHOE CONSTRUCTION RESEARCH - DECONSTRUCTING THE NEW BALANCE 990v4
Before we dove into the design process, our group spent a week deconstructing multiple pairs of 990v4s to study how they are made, their durability, and material components to find pros and cons of the shoe. This also helped us better understand differnt aspects of STEAM that are in the footwear process.
this shoe will:
TOPICS COVERED IN PROJECT STEAMS THROUGH SHOE CUSTOMIZATION PROCESS
When going through our product, the consumer will learn about different aspects of footwear design covered under each letter of STEAM, and chooses from different design options at each letter to create their custom shoe.
3 DESIGNERS. 3 MARKETING SCHEMES. 3 CONSUMERS.
A DIGITAL LEARNING TOOL
HOW THE SHOE WILL WORK
- Luca, Rohit and I each designed a new New Balance shoe inspired by our individual consumer, on the 990v4 tooling.
- 9 pieces on each shoe meet at designated connection points, meaning that each of these pieces on each of our designs are interchangeable between shoes (9 pieces x 3 shoes = 27 pieces for the consumer to pick from).
- This means there are thousands of possible customizable uppers to be designed by the wider target audience our individual consumers represent.
- Depending on how a consumer receives our product (book, box, or teaching tool) they will use the STEAM learning process to be able to customze:
- Which pieces they want on the upper
- Colors, materials, and finishes for those pieces
- Graphics and other extras on the shoe